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Tarte shape tape color1/1/2024 ![]() About My Skin: Daily makeup wearerĬoncealer is a big part of my makeup routine as it’s a product that I wear every single day and never skip. The brand's products do not include mineral oil, synthetic fragrances, or gluten, and the brand is 100% cruelty-free. Tarte was founded on the principle that makeup can be natural in its formulation and glamorous at the same time. Fast forward to 2020, and you can find Tarte in Ulta, on QVC, and in several other retail locations nationwide. Potential Allergens: Sodium chloride, dimethicone, aluminum hydroxideĪbout the Brand: Founded in 1999 by Maureen Kelly in New York City, Tarte Cosmetics started with one simple product: Cheek stain. Uses: Cover blemishes and dark spots, highlight the under-eye area, blur fine lines and wrinkles ![]() I also found the concealer played nicely with my foundation (specifically the Makeup by Mario SurrealSkin Foundation, another product that promises glow without greasiness) and blushes.Best for: Under eyes and anywhere on the face I love that “radiant matte” finish - it brightens without looking sparkly or greasy, which is my ideal for every day. Here, you can see my makeup-free face, exactly where I applied the foundation, my face with just the concealer on, and a full face of way more makeup than I’ve worn in months. Just like the Tarte team promised, I’m the same shade - 20S - in this as I am the other Shape Tapes. But for me, a fan of natural-looking makeup who mostly interacts with people on Zoom, it was a great everyday option.Įven though I rarely wear foundation these days, I did put some on just for fun (and the sake of thorough product testing) while I was trying out Shape Tape Radiant. For some Allure editors who tested the new launch, it was too sheer to even be considered as part of their regular rotation. I feel the need to say one more time: This is not a full-coverage concealer. on a Tuesday, well after I took my dog for a walk on the hottest day of spring so far, and was pleased to report directly to them that Radiant looked essentially as good as it had when I first applied it seven hours earlier. I interviewed Kelly and Sponaugle at 4 p.m. My concealer usually starts to crease around my eyes by lunchtime, but these diamond powders really seem to be doing their fill ‘em in job. This part of the testing is a little embarrassing, but we’re in the era of hypervulnerability right? I have a 9” x 13” mirror on my desk right next to my laptop that I glance in approximately 847 times a day - which comes in handy when you’re trying to gauge how well a new makeup product actually holds up to its long-wear claims. Lamback also recommends using the concealer “on your brow bone, cupid's bow, down the middle of your nose, and right above your cheekbone.” (I’d say it worked equally well with both methods, so do what brings you the most joy.) Lamback agrees it applies well with a brush or your finger, and advises tapping an extra layer of the concealer into the corners of your eyes to really brighten up the area. So that’s what I did with Radiant, blending it in with either my fingers or a dense foundation brush depending on how much effort I was willing to give each day. I also have almost fully committed to the found-cealer lifestyle, preferring to add spot coverage under my eyes, around my nose, on my chin, and at my temples - all the places I tend to see the most discoloration. Tsui confirms that these types of ingredients are commonly used in base products, like foundation or primer, to give the formula “a blurring or ‘soft focus’ effect.” ![]() Rather than settling in a way that makes any creases more visible, it fills in those fine lines so you get a super-smooth finish that, Tarte claims, will stay that way for up to 12 hours. “On the skin, they manipulate light, kind of like a diamond does, so it gives you that subtle illumination.” These powders also settle into your fine lines which admittedly sounds like the last thing you’d want in an undereye concealer, but it’s not what you think. ![]() It’s not literal diamonds - that’d probably up the price point a bit too much - but rather “special pearl pigments that are cut to mimic the shape of a diamond,” Sponaugle explains. Perhaps most intriguingly, the words “diamond powder” appear on the concealer’s full ingredient list. Additionally, Tsui says, seaberry seed oil can have anti-inflammatory properties. This berry, Sponaugle says, is packed with omega-7, a fatty acid that’s also great for skin hydration. Continuing down the list of skin-nourishing ingredients, the concealer is also infused with hippophae rhamnoides - which you probably know as seaberry or sea buckthorn - fruit and seed oil. ![]()
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