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Range rover discovery sport s12/29/2023 ![]() ![]() In its best year, 2018, it logged 4547 sales. In 2016, the last full year of the previous generation Discovery, Land Rover sold 2470 examples while the current generation’s best year thus far has been 2018, with 1833 examples sold. “Moving Discovery with a much higher level of standard equipment and into that $100-120,000 RRP range with a six-cylinder engine both petrol and diesel, it really has found its own space there.” “The fears that we might have had about whether the Defender might cannibalise Discovery at the moment are certainly not bearing out,” said Jaguar Land Rover Australia managing director Mark Cameron. Defender 130 Credit: CarExpert Defender 110 Credit: CarExpert Jaguar Land Rover Australia has previously said it’s not worried about the Discovery’s declining sales. It’s outsold by almost every rival, however, with the Genesis GV70 close behind in its rear-view mirror (312 sales). The Discovery Sport’s 375 sales put it ahead of the Velar (250) and not far behind the Evoque (448). From January to July 2022, Land Rover sold just 78 Discovery SUVs against 918 Defenders. In Australia, the gulf between the Discovery and Defender in sales is even more pronounced. Supplied Credit: CarExpertįrom January to June 2022, Land Rover has sold 5269 Discovery SUVs globally and 18,971 Discovery Sports.įor context, during the same period it sold 12,479 Range Rover Velars, 22,631 Range Rover Sports, 26,719 Range Rover Evoques, 11,911 Range Rovers and 30,072 Defenders. The Discovery Sport line was introduced in 2014 as a replacement for the Freelander, though an overhauled version entered production in 2019 on what Land Rover called its new Premium Transverse Architecture. It was introduced in 2017, and was the first generation of Discovery to eschew the boxy, square-rigged styling the nameplate was known for.Ĭontroversially, however, it retained the trademark asymmetric tailgate, which has led the aftermarket to develop a solution with a centre-mounted number plate. The current Discovery will live on for a few years yet. They’re two of a total of six electric models due by 2026. Supplied Credit: CarExpertĮlectric versions of the new Range Rover and Range Rover Sport are due in 2024. Indeed, in JLR’s most recent financial report it confirmed all JLR nameplates would be available with all-electric powertrains by the end of the decade. That will allow the next Discovery to use a range of powertrains, including mild-hybrid petrol and diesel engines, plug-in hybrids, and all-electric powertrains. The current Discovery shares its D7u platform with the outgoing Range Rover and Range Rover Sport. ![]() This could reportedly mean a move to the MLA architecture of the new Range Rover and Range Rover Sport. Supplied Credit: CarExpertīolloré’s remarks therefore point towards a more overtly family-focused Discovery, with a more upscale feel than a Defender if not quite as plush as a Range Rover. ![]() While the new flagship Range Rover offers a third row of seating (and, conversely, the new Range Rover Sport has lost one), Bolloré says the Range Rover is “not the same spirit as Discovery”. “Discovery has to, and should, play this role that could disappear from the market otherwise – in the luxury segments at least. “We need to make a real family car for the most discerning families,” he said. Discovery Credit: CarExpert Supplied Credit: CarExpert The Range Rover brand, for context, offers four models – the flagship Range Rover, plus the Sport, Velar and Evoque – while the Defender family includes the 90, 110, 130, with reports more variants are yet to come.īut Bolloré also spoke of more clearly defining the Discovery, particularly as some of its usual customers are swayed to the Defender. The Discovery Sport currently offers buyers a more upright, practical alternative to the similarly sized, mechanically related Range Rover Evoque. ![]()
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